President and Chief Creative Officer of Bounce House Creative
Former Producer/Project Manager with CNN Medical News
Matt Sloane is the president and chief creative officer of Bounce House Creative, a health, wellness and fun-focused event production firm, specializing in athletic events and experiences.
Matt spent over 10 years as a producer/project manager with CNN Medical News in Atlanta, working closely with CNN’s Chief Medical Correspondent Dr. Sanjay Gupta on daily medical news coverage, breaking news coverage of health-related events and Fit Nation – CNN’s obesity reduction campaign, and continues to manage the Fit Nation program as an outside contractor.
As the project manager for the Fit Nation program since its inception in 2006, Matt has guided the network’s coverage of the childhood obesity and adult obesity issue, bringing celebrity newsmakers, industry experts and concerned parents together to discuss actionable solutions to the problem. He criss-crossed the country 5 times with the CNN Fit Nation Tour, produced over 150 stories for CNN’s on-air programming related to the obesity issue, and produced several written features for CNN.com.
Throughout the course of this program, Matt has developed an extensive network of celebrity Fit Nation partners, including Senator Tom Harkin, California First Lady Maria Shriver, fitness expert Jillian Michaels, obesity crusader Jamie Oliver, Olympic gold medalist Scott Hamilton, celebrity chefs Rachael Ray and Alton Brown; and Former President Bill Clinton.
During his time at CNN, Matt also spent three and a half years following Diana Nyad’s Extreme Dream swim attempts and ultimate success, and produced an hour-long documentary on her journey. He also helped build a feature on surgical pain relief for recovering drug addicts; and the fourth CNN Fit Nation Challenge, whereby 6 CNN viewers are selected to train alongside Dr. Gupta for the Nautica Malibu Triathlon.
Matt is also an experienced breaking news field producer, having covered major historical events such as Hurricanes Katrina, Gustav and Sandy; the Boston Marathon Bombing, the Terri Schiavo controversy, the Virginia Tech shootings, the Atlanta tornado, and various other stories around the country.
In addition to his work with Bounce House, Matt and his wife Amanda run Benson Street Productions, a video production house based in Atlanta. Their work with Benson Street has taken them to the jungles of Guatemala to shoot, produce and edit 6 documentary-style pieces on water and sanitation; and to Screen on the Green as the official event videographers.
Matt lives in Decatur with his wife Amanda, and their two dogs Kylie and Dexter.